Greening the Building and the Bottom Line: Increasing Productivity Through Energy-Efficient Design

Author(s): William D. Browning, Joseph J. Romm

Publisher: Rocky Mountain Institute

ISBN: 9996358097

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Greening the Building and the Bottom Line

Publication date: December 1994

This landmark study makes a new economic case for green design in the workplace. Its message to corporate managers: while energy-efficient design can pay for itself in reduced energy costs alone, it may also produce vastly greater benefits in higher worker productivity, lower absenteeism, fewer errors, better quality, and increased retail sales. Eight documented case studies show that productivity gains from green design can be as high as 16 percent.

Beyond Growth: The Economics of Sustainable Development

Beyond Growth: The Economics of Sustainable Development

Beyond Growth: The Economics of Sustainable DevelopmentAuthor(s): Herman E. Daly

Publisher: Beacon Press

ISBN: 0807047082

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Named one of a hundred “visionaries who could change your life” by the Utne Reader, Herman Daly has probably been the most prominent advocate of the need for a change in economic thinking in response to environmental crisis. An iconoclast economis t who has worked as a renegade insider at the World Bank in recent years, Daly has argued for overturning some basic economic assumptions. He has won a wide and growing reputation among a wide array of environmentalists, inside and outside the academy.

In a book that will generate controversy, Daly turns his attention to the major environmental debate surrounding “sustainable development.” Daly argues that the idea of sustainable development–which has become a catchword of environmentalism and international finance–is being used in ways that are vacuous, certainly wrong, and probably dangerous. The necessary solutions turn out to be muc h more radical than people suppose.

This is a crucial updating of a major economist’s work, and mandatory reading for people engaged in the debates about the environment.


Daly is turning economics inside out by putting the earth and its diminishing natural resources at the center of the field . . . a kind of reverse Copernican revolution in economics. –Utne Reader

“Considered by most to be the dean of ecological economics, Herman E. Daly elegantly topples many shibboleths in Beyond Growth. Daly challenges the conventional notion that growth is always good, and he bucks environmentalist orthodoxy, arguing that the current focus on ‘sustainable development’ is misguided and that the phrase itself has become meaningless.” –Mother Jones

“In Beyond Growth, . . . [Daly] derides the concept of ‘sustainable growth’ as an oxymoron. . . . Calling Mr. Daly ‘an unsung hero,’ Robert Goodland, the World Bank’s top environmental adviser, says, ‘He has been a voice crying in the wilderness.'” –G. Pascal Zachary, The Wall Street Journal

“A new book by that most far-seeing and heretical of economists, Herman Daly. For 25 years now, Daly has been thinking through a new economics that accounts for the wealth of nature, the value of community and the necessity for morality.” –Donella H. Meadows, Los Angeles Times

“For clarity of vision and ecological wisdom Herman Daly has no peer among contemporary economists. . . . Beyond Growth is essential reading.” –David W. Orr, Oberlin College

“There is no more basic ethical question than the one Herman Daly is asking.” –Hal Kahn, The San Jose Mercury News

“Daly’s critiques of economic orthodoxy . . . deliver a powerful and much-needed jolt to conventional thinking.” –Karen Pennar, Business Week

About the Author

Named one of a hundred “visionaries who could change your life” by the Utne Reader, Herman Daly is the recipient of many awards, including a Grawemeyer Award, the Heineken Prize for environmental science, and the “Alternative Nobel Prize,” the Right Livelihood Award. He is professor at the University of Maryland’s School of Public Affairs, and coauthor with John Cobb, Jr., of For the Common Good.

Table of Contents
Introduction: The Shape of Current Thought on Sustainable Development
Ch. 1. Moving to a Steady-State Economy
Ch. 2. Elements of Environmental Macroeconomics
Ch. 3. Consumption: Value Added, Physical Transformation,and Welfare
Ch. 4. Operationalizing Sustainable Development by Investing in Natural Capital
Ch. 5. Fostering Environmentally Sustainable Development: Four Parting Suggestions for the World Bank
Ch. 6. Toward a Measure of Sustainable Net National Product
Ch. 7. On Sustainable Development and National Accounts
Ch. 8. Carrying Capacity as a Tool of Development Policy: The Ecuadoran Amazon and the Paraguayan Chaco
Ch. 9. Marx and Malthus in Northeast Brazil: A Note on the World’s Largest Class Difference in Fertility and Its Recent Trends
Ch. 10. Free Trade and Globalization vs. Environment andCommunity
Ch. 11. From Adjustment to Sustainable Development: The Obstacle of Free Trade
Ch. 12. The Economic Thought of Frederick Soddy
Ch. 13. On Nicholas Georgescu-Roegen’s Contributions to Economics: An Obituary Essay
Ch. 14. A Biblical Economic Principle and the Sustainable Economy
Ch. 15. Sustainable Development: From Religious Insight to Ethical Principle to Public Policy
References Cited in Text

For The Common Good: Redirecting the Economy toward Community, the Environment, and a Sustainable Future

For the Common Good: Redirecting the Economy Toward Community, the Environment, and a Sustainable Future

For The Common Good: Redirecting the Economy toward Community, the Environment, and a Sustainable FutureAuthor(s): Herman E. Daly, John B., Jr. Cobb

Publisher: Beacon Press

Paperback: 534 pages

ISBN: 0807047058

ISBN-13: 978-0807047057

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2nd Edition
Publication date: April 1994

Booknews, Inc. , 04/01/90: Daly (economist, the World Bank) and Cobb (philosophy, Claremont Graduate School) expose the outmoded abstractions of mainstream economic theory. They conclude, in particular, that economic growth–the prevailing yardstick for measuring economic success–is no longer an appropriate goal as energy consumption, overpopulation, and pollution increase. Instead, they propose a new measure for the economy–the Index of Sustainable Economic Welfare. Annotation copyright Book News, Inc. Portland, Or.

Table of Contents
Pt. 1. Economics as an Academic Discipline
1. The Fallacy of Misplaced Concreteness in Economics and Other Disciplines
2. Misplaced Concreteness: The Market
3. Misplaced Concreteness: Measuring Economic Success
4. Misplaced Concreteness: Homo economicus
5. Misplaced Concreteness: Land
Pt. 2. New Beginnings
6. From Academic Discipline to Thought in Service of Community
7. From Chrematistics to Oikonomia
8. From Individualism to Person-in-Community
9. From Cosmopolitanism to Communities of Communities
10. From Matter and Rent to Energy and Biosphere
Pt. 3. Policies for Community in the United States
11. Free Trade versus Community
12. Population
13. Land Use
14. Agriculture
15. Industry
16. Labor
17. Income Policies and Taxes
18. From World Domination to National Security
Pt. 4. Getting There
19. Possible Steps
20. The Religious Vision
Afterword: Money, Debt, and Wealth
Appendix: The Index of Sustainable Economic Welfare

Mortgage-Free: Off-The-$$$-Grid

Mortgage-Free: Off-The-$$$-Grid

Mortgage-Free: Off-The-$$$-GridAuthor(s): Rob Roy, Malcolm Wells

Publisher: Chelsea Green Publishing Company

Paperback: 225 pages

ISBN: 0930031989

ISBN-13: 978-0930031985

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June 1998

This is a banker’s worst nightmarea book that tells you how to live without being enslaved to financial institutions.Chelsea Green has produced a formidable series of books on innovative shelter. But every alternative building strategy, no matter how low-cost or environmentally benign, requires a complementary financial strategy. the accepted path is to go hat-in-hand to a big financial institution, such as a bank, to borrow a lump sum that is repaid over many years. By the time the loan is repaid, the homeowner will have paid several times the original amount in interest.The literal meaning of “mortgage” is “death pledge.” Author Rob Roy is offering an escape route from a lifetime of indentured servitude. “Mortgage-Free! Radical Strategies for Home Ownership” is a complete guide to strategies that allow you to own your land and home, free and clear, without the bank. Included is detailed advice about: Clarifying and simplifying your notions of what’s necessaryFinding land that you love and can affordTaking control of the house-building process, for the sake of sanity and pleasureLearning to take a long-term perspective on your family’s crucial economic decisions, avoiding debt and modern-day serfdom.

MJ Epko:
A helluva good’n, mostly applicable to a rural-U.S. scenario, but full of usable info and musings about lifestyle and living. Review

The origins of the word “mortgage” are Old French and translate roughly to “death pledge.” Rob Roy takes a radical approach here to help the reader understand how mortgages work; explains clearly how, if you have a mortgage already, you can maximize your equity sooner and save tons of money; and how, if just starting the process of acquiring a home for yourself, there are clear alternatives to a standard bank mortgage that will save you massive amounts of money, time, and financial headaches.Roy covers the following subjects in detail: the grubstake–the essential financial asset that will stay with you for life; how to find land that you love and can afford; how to seize control of the house-building process; how to clarify and simplify your ideas of what you really need; and how to construct a low-cost home. Included in the book is Roy’s own personal story of mortgage-free living, as well as those of others. His wry humor makes for an entertaining read, and his ideas, examples, and advice are clear-headed, logical, and hopeful. His financial calculations and charts are clear and imminently sensible while being real eye-openers. Your banker may not want you to read this radical book, but it amounts to a guided, rational plan for home ownership and financial liberation, and will no doubt soon be considered a classic. –Mark A. Hetts

From Library Journal

In this updated version of Money-Saving Strategies for the Owner/Builder (1981), Roy offers his personal experiences and those of others who have successfully achieved the status of living mortgage-free. It is obvious that he has been greatly influenced by Henry David Thoreau, whom he refers to as “the father of the owner/builder movement in America.” Roy stresses that to become an owner/ builder requires a high energy level, good health, and the motivation to educate oneself about home building. In addition, he instructs readers in acquiring a “grubstake” (his term for accumulating enough savings to purchase land and build on it), constructing a temporary shelter near the site of the permanent home, becoming one’s own contractor, using alternative building materials, and building small. Roy’s ideas are radical but worth investigating if your desire is to live mortgage-free. His book is clearly written and offers an extensive annotated bibliography of numerous resources and amortization tables.ABellinda Wise, Nassau Community Coll. Lib., Garden City, NY
The Ecology of Commerce: A Declaration of Sustainability

The Ecology of Commerce: A Declaration of Sustainability

The Ecology of Commerce: A Declaration of SustainabilityAuthor(s): Paul Hawken

Publisher: HarperBusiness

Paperback: 272 pages

ISBN: 0887307043

ISBN-13: 978-0887307041

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August 1994

Nature and Ecology Editor’s Recommended Book
Paul Hawken, the entrepreneur behind the Smith & Hawken gardening supplies empire, is no ordinary capitalist. Drawing as much on Baba Ram Dass and Vaclav Havel as he does on Peter Drucker and WalMart for his case studies, Hawken is on a one-man crusade to reform our economic system by demanding that First World businesses reduce their consumption of energy and resources by 80 percent in the next 50 years. As if that weren’t enough, Hawken argues that business goals should be redefined to embrace such fuzzy categories as whether the work is aesthetically pleasing and the employees are having fun; this applies to corporate giants and mom-and-pop operations alike. He proposes a culture of business in which the real world, the natural world, is allowed to flourish as well, and in which the planet’s needs are addressed. Wall Street may not be ready for Hawken’s provocative brand of environmental awareness, but this fine book is full of captivating ideas.

From Kirkus Reviews , October 15, 1993
It’s not easy being green but, here, Hawken (Growing a Business, 1987, etc.) proposes a utopian scheme that, for all its good intentions, could make the process even harder. Proceeding from the assumption that the environmental depredations of profit-making enterprises “are destroying life on earth,” the author offers grim warnings on the status quo’s presumptive perils. Among other vague and unsourced claims, he asserts: “Given current corporate practices, not one wildlife reserve, wilderness or indigenous culture will survive the global economy.” Bolstering his worst-case scenario with evidence that’s longer on anecdotal vignettes than scientific data, Hawken goes on to present a three-point program in aid of what he calls a “restorative” economy. Among other recommendations, he calls for eliminating waste by recycling all resources; mandating the use of solar energy over fossil fuels; and encouraging diversity. Informed by an apparent antipathy toward big business, conspicuous consumption, mass production, and other of capitalism’s hallmarks, the Hawken agenda envisions some decidedly radical solutions to the problems of an advanced industrial society. Cases in point range from cutting Fortune 500 companies down to size through imposing controls on markets (which, though effective at setting prices, fail in Hawken’s view to reckon costs like pollution); nurturing smaller firms with government-supplied incentives; and levying penalty taxes on, say, farmers who use chemical (as opposed to organic) means of cultivation. Nor does Hawken much care for competition (“expensive and degrading for all involved”), advocating instead an interdependent private sector “that co- evolves with the natural and human communities it serves.” High-minded–if sometimes highhanded–prescriptions that will appeal to Hawken’s large readership–as well as to, no doubt, Chicken Littles everywhere. — Copyright ©1993, Kirkus Associates, LP. All rights reserved.

Financing Change: The Financial Community, Eco-efficiency, and Sustainable Development

Financing Change: The Financial Community, Eco-efficiency, and Sustainable Development

Financing Change: The Financial Community, Eco-efficiency, and Sustainable DevelopmentAuthor(s): Stephen Schmidheiny, Federico J.L. Zorraquin, World Business council

Publisher: MIT Press

Paperback: 240 pages

ISBN: 0262692074

ISBN-13: 978-0262692076

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April 1998

Midwest Book Review
There is reason to believe that financial markets, in pursuit of short-term goals, undervalue environmental resources, discount the future, and favor accounting and reporting systems that do not reflect environmental risks and opportunities. Companies outside the financial sector that use natural resources and cause pollution have had to grapple with environment and sustainability issues longer than those companies in the financial community. It may now be the financial sector’s turn to face the threat of various types of environment-related liabilities. Largely descriptive rather than prescriptive, Financing Change: The Financial Community, Eco-Effici-ency, And Sustainable Development is the first study to examine questions that will become increasingly important as populations burgeon and the developing countries enter financial markets. It examines these issues in separate chapters covering viewpoints of the financial market participants, company directors, investors and analysts, bankers, insurers, accountants, and raters. The Financial Community is an important contribution to economic studies programs and is a highly recommended addition for all financial management and economics reading lists

Natural Capitalism: Creating the Next Industrial Revolution

Natural Capitalism: Creating the Next Industrial Revolution

Natural Capitalism: Creating the Next Industrial RevolutionAuthor(s): Paul Hawken, Amory Lovins, L. Hunter Lovins

Publisher: Back Bay Books; 1st edition (October 12, 2000)

ISBN: 0316353000

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From In Natural Capitalism, three top strategists show how leading-edge companies are practicing “a new type of industrialism” that is more efficient and profitable while saving the environment and creating jobs. Paul Hawken and Amory and Hunter Lovins write that in the next century, cars will get 200 miles per gallon without compromising safety and power, manufacturers will relentlessly recycle their products, and the world’s standard of living will jump without further damaging natural resources. “Is this the vision of a utopia? In fact, the changes described here could come about in the decades to come as the result of economic and technological trends already in place,” the authors write. They call their approach natural capitalism because it’s based on the principle that business can be good for the environment. For instance, Interface of Atlanta doubled revenues and employment and tripled profits by creating an environmentally friendly system of recycling floor coverings for businesses. The authors also describe how the next generation of cars is closer than we might think. Manufacturers are already perfecting vehicles that are ultralight, aerodynamic, and fueled by hybrid gas-electric systems. If natural capitalism continues to blossom, so much money and resources will be saved that societies will be able to focus on issues such as housing, contend Hawken, author of a book and PBS series called Growing a Business, and the Lovinses, who cofounded and directed the Rocky Mountain Institute, an environmental think tank. The book is a fascinating and provocative read for public-policy makers, as well as environmentalists and capitalists alike. –Dan Ring

Green Plans: Greenprint for Sustainability (Our Sustainable Future)

Green Plans: Greenprint for Sustainability (Our Sustainable Future)

Green Plans: Greenprint for Sustainability (Our Sustainable Future)Author(s): Huey D. Johnson, David R. Brower

Publisher: University of Nebraska Press (December 28, 1996)

Paperback: 210 pages

ISBN: 080327596X

ISBN-13: 978-0803275966

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Green Plans are the most effective strategies yet developed for moving from industrial environmental deterioration to postindustrial sustainability. Huey D. Johnson provides the first detailed and understandable examination of the theory, implementation, and performance of green plans in the Netherlands, Canada, and New Zealand. Plans being considered in Norway, Sweden, Denmark, Austria, the United Kingdom, Germany, Singapore, and the European Community are also discussed. Green plans will serve future generations as models of creative collaboration between government and business.


Green Plans examines strategies utilized in several countries for dealing with sustainable development. ”Green Plans” are comprehensive schemes requiring extensive dedication and a large-scale integrated commitment by government. Johnson maintains that America”s approach to environmental problems has usually involved a narrow focus on individual issues that sometimes comes too late, whereas comprehensive and integrated green plans involve all of society. . . . This is not another ”doom and gloom” depiction of the environment with extensive fingerpointing at industry, but is instead a balanced, well-written argument for a mutually beneficial plan for enabling sustainable development while protecting environmental quality.”—Choice

(Choice )

“In this plainly written manual, Johnson . . . offers green planning (developing comprehensive and integrated plans to protect and sustain the environment) as a practical alternative to the hopelessness and sporadic reaction to single issues with which we face continuing environmental degradation. . . . Johnson argues that green plans work because, unlike laws or regulations that address specific issues, they provide a framework, goals, and priorities for long-term sustainable resource management.”—Library Journal

(Library Journal )

“This book is quite informative. It would be useful for anyone seeking (detailed) knowledge about designing a ”greenprint for sustainability.” The more technical emphasis, in combination with a case-study approach, make it quite suitable for public officials, such as environmental planners/managers, and for beginning students of environmental policy. . . . As one of the first books to deal with the development, implementation, and performance of green plans, this is certainly a welcome addition to the literature relating to the operationalisation and implementation of the concept of sustainability.”—Environmental Politics

(Environmental Politics )

“Green plans can solve environmental problems for the world, the nation, businesses, labor, environmentalists, future generations—for everyone. They show what planning can and should be, and rescue the concept of planning from the scrapheap of history. Green plans are comprehensive, integrated, and large-scale—three traits that are key to solving environmental problems. . . . [This book is] clearly-written and important.”—Future Survey

(Future Survey )

“Green plans are comprehensive, integrated and large-scale national environmental strategies. H. J. Johnson shows us what Green Plans are and what they are not. His examples of pioneering countries, The Netherlands, New Zealand and Canada are very convincing. He shows how those very different countries have developed innovative Green Plans, how they translated the concept of sustainability in practical strategies and action plans. His personal experience, as head of California”s Resources Agency, from 1977 to 1982, in developing a comprehensive resource strategy, called Investing For Prosperity (IFP) gave him a basic understanding of Green Plans. He gives us a very good overall view of Green Plans, their ingredients for success, their principles and techniques and the new relationship needed between government and business. His clear vision for the United States should be read by all politicians and concerned citizens. It is still very actual. Of the many books published in environmental protection and sustainable development, this book should be on all bookshelves. And it is a real pleasure to read.”—Julius de Heer, ECOSCAN sa, Lausanne, Switzerland

(Julius de Heer ECOSCAN )

“As we strive to implement sustainable development, we must share experience of how green plans can work, as Huey D. Johnson has done here. Green Plans is a necessary book that many of us need to read.”—Gro Harlem Brundtland, Prime Minister of Norway

(Gro Harlem Brundtland )

“Persuasive and urgent.”—RECIEL: Review of European Community and International Environmental Law

(RECIEL ) –This text refers to an out of print or unavailable edition of this title.

About the Author

Huey D. Johnson is founder and president of the Resource Renewal Institute in San Francisco. David R. Brower, the first executive director of the Sierra Club and cofounder of Friends of the Earth, is the author of numerous books including For Earth’s Sake.

Table of Contents
List of Illustrations
Foreword By David R. Brower
1. A Commitment to Change
2. Sustainability from Theory to Practice
3. A Green Plan Predecessor: California’s IFP Program
4. The Netherlands: Each Generation Cleans Up
5. New Zealand Starts from Scratch
6. Canada’s Green Plan: Making Virtue of Necessity
7. On the Green Plan Path
8. Broadening the Scope of Resource Management: Principles and Techniques
9. A New Relationship between Government and Business
10. Building a Political and Social Base for Change
11. A Greenprint for the United States

Earth in the Balance: Ecology and the Human Spirit

Earth in the Balance: Ecology and the Human Spirit

Earth in the Balance: Ecology and the Human SpiritAuthor(s): Al Gore

Publisher: Plume (January 1, 1993)

Paperback: 432 pages

ISBN: 0452269350

ISBN-13: 978-0452269354

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Global warming. The deteriorating ozone layer. The rapid destruction of the world’s rain forests. Rising carbon dioxide levels. This bestselling work on our planet’s environmental crisis gives a shocking account of just how serious all of these problems have become. New foreword by the author. Illustrations and photos. (Environmental Issues) Synopsis A passionate defender of the environment for more than 20 years, Senator Al Gore from Tennessee is now convinced that the engines of human civilization have brought us to the brink of catastrophe. In this brave work, he argues that only a radical rethinking of our relationship with nature can save the earth for future generations.